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Ellen Lupton on Instagram: "Tips: Kerning and tracking —Kerning refers to the space between two characters. Typeface designers create “kerning pairs” for various letters in a font to help the letters appear evenly spaced. —You only need to adjust the kerning in large headlines. If you see a gap, tighten it by hand. —Tracking is applied to an entire word or a block of text. Use looser or tighter tracking for emphasis or to change the overall tightness of headline or a longer text. —You can also a
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