“Hey BMW, play my favourite song”. Since March 2019 the BMW Intelligent Personal Assistant has been available in a large number of models fitted with BMW Operating System 7.0. The intelligent, digital character helps the driver, learns their preferences, knows their favoured settings and is an expert on everything to do with the vehicle. Read more: https://www.press.bmwgroup.com/global/article/detail/T0284429EN/“hey-bmw-now-we’re-talking-bmws-are-about-to-get-a-personality-with-the-company’s-int