In January of 1989, a Georgia resident named Kenneth Lamar Noid walked into an Atlanta-area Domino's Pizza armed with a gun. Noid, who had a history of mental illness, believed the company's popular “Avoid the Noid” ads were created specifically to mock him. He took the store's two employees hostage and demanded $100,000, a getaway car, and a book about conspiracy theories. Read the strange story at the link in bio. #AvoidTheNoid #TheNoid #PizzaHistory #StrangeButTrue | RetroObsessed
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In 1989, a man named Kenneth Noid stormed into a Domino’s Pizza in Atlanta, Georgia, armed and ready to make a point. Why? He was convinced the company’s infamous “Avoid the Noid” campaign—a marketing ploy featuring a clumsy, pizza-sabotaging character—was a personal attack on him. Believing the ads mocked and defamed him, Noid held two employees hostage for hours, demanding pizza, money, and a copy of the Domino’s Operations Manual. While no one was harmed, the bizarre incident became a chillin
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