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As a business owner, you’ve got a lot of different marketing strategies at your disposal. Some may inspire people to buy and some may scare them into opening their wallets. You’ve probably experienced both ends of the spectrum as a consumer, too. Ever wondered if it was OK to use fear tactics in your marketing? Or if fear-based marketing strategies aren't your cup of tea, what are some other effective marketing strategies you can use? Check out this video to learn why using fear tactics isn’t al