These cases illustrate how businesses have successfully implemented digital marketing strategies, optimized their performance, and achieved significant ROI. The studies highlight …

This research aims to investigate the posi-tive influence of Digital Marketing (DM) on Customer Relationship Management (CRM), Competitiveness, and Business Performance, as well as to …

We address both research gaps by drawing on a mixed-methods approach combining in-depth interviews and a multi-industry, multisource dataset. The results reveal that DMCs significantly …

Despite the increasing prevalence of digital marketing practices globally, there remains a gap in understanding the specific impact of digital marketing adoption on the performance of Small …

Digital marketing capabilities (DMC) and relationship marketing are considered such resources that SMEs use to build strong, lasting customer relationships, leading to better performance.

The Chief Marketing Officer (CMO) Council found that 80% of the CMOs surveyed were not satisfied with their capability to measure marketing performance (CMO Council, 2009 as cited …

Because of this, virtually every digital advertising campaign, in some way, is beginning to define itself as “performance marketing.” The purpose of this document is to define performance …