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  1. DC Shoes - Lifestyle Brand Case Study - BMB

    Dec 13, 2018 · DC Shoes is a brand with deep associations to the skateboarder lifestyle. If you are not aware of DC Shoes, you might assume they just sell shoes, but they have a wide range of apparel …

  2. What does the "DC" stand for in DC Shoes? - BMB - Brand Marketing …

    Apr 14, 2019 · The "DC" in DC Shoes stands for Droors Clothing. You often see the DC logo on hats, shoes and t-shirts. The logo was designed by founder Ken Block in 1993.

  3. Good Branding | BMB: Brand Marketing Blog

    Sep 5, 2017 · From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. DC Shoes is a brand with deep associations to the skateboarder …

  4. Answers | BMB: Brand Marketing Blog

    Apr 14, 2019 · The “DC” in DC Shoes stands for Droors Clothing. The official story is that D and C were the first names of the first skaters sponsored by the company, Danny Way and Colin McKay. This is …

  5. Blog | BMB: Brand Marketing Blog

    From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. DC Shoes is a brand with deep associations to the skateboarder lifestyle.

  6. What is a lifestyle brand? - BMB

    Aug 1, 2017 · A lifestyle brand is a company whose products and image is based on a lifestyle it's customers aspire too. Brands like Beats, Quiksilver, Harley Davidson, etc.

  7. Colin Finkle - BMB: Brand Marketing Blog

    From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. DC Shoes is a brand with deep associations to the skateboarder lifestyle.

  8. Colin Finkle - BMB: Brand Marketing Blog

    The “DC” in DC Shoes stands for Droors Clothing. The official story is that D and C were the first names of the first skaters sponsored by the company, Danny Way and Colin McKay.

  9. Blog | BMB: Brand Marketing Blog

    From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. DC Shoes is a brand with deep associations to the skateboarder lifestyle.

  10. Comments on: What is a lifestyle brand?

    Read Part 1 to understand what is a lifestyle brand, Part 2 on Beats by Dre., Part 3 on DC Shoes, Part 4 on Arc’teryx, and Part 5 on what […] By: Our Lifestyle Brand Strategy | Brand Marketing Blog Brand …