The Coca-Cola Billboard in Kings Cross, Sydney, usually referred to by Sydneysiders simply as "The Coca-Cola Sign" or "The Coke Sign", is an advertising billboard erected in 1974 by the …

The first Coca-Cola billboard in Times Square debuted in 1920 at 49th Street and Broadway, with neon lighting later added in 1923. It flashed the words "Drink Coca-Cola, Delicious and …

In 2017, continuing to spotlight on the local area, Coca‑Cola first hosted Kings Cross as an official precinct for Vivid Sydney, the world’s largest festival of light, music and ideas. The billboard …

Coca-Cola demonstrates how effective billboard advertising through an 80 year history of advertising in Times Square for sugar water with caramel coloring.

The messages and imagery themselves—“Share A Coke,” “Get Ready!,” and vintage pin-up style paintings of models holding the iconic glass Coca-Cola bottle—are nothing new; it was the …

Jul 11, 2024 · For decades, travelers crossing the Bay Bridge in San Francisco were greeted by a simple yet iconic sight: the Coca-Cola billboard. This legendary sign became a defining part of …

Introducing the world’s first and largest 3-D robotic billboard—one that’s sure to grab the attention of even the most blasé New Yorker. • The billboard was created and fabricated by Coca …

Four decades after it illuminated Sydney's Kings Cross, the Coke sign was dismantled. Learn how Coca-Cola turned the moment into terrific, PR-worthy stunt.

Considered the largest controllable LED billboard in the Southern Hemisphere at 41 metres long and 13 metres high, the sign is comprised of two sides. The Coca-Cola sign underwent its …

Jul 9, 2015 · Coca Zero Drinkable billboard. Credits: Advertising Agency: Ogilvy & Mather, USA Chief Creative Officer / East Coast: Chris Garbutt Chief Creative Officer: Corinna Falusi …