Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.

The winners are ready for their close-up. See the 70 hair, makeup, skin-care, and body products your fellow beauty lovers can't live without and deemed worthy of a 2025 Allure Readers' Choice Award.

And the 2025 Allure Best of Beauty winners are... see all of the skin-care, hair-care, makeup, nails, and fragrance products that we awarded our coveted little red seal.

Sep 16, 2025 · The best makeup tips, tutorials, and product recommendations for everything from eye shadow, brow pencils, and mascara to foundation and lip gloss, as reported by the experts at Allure.

At Allure, we believe that makeup and hair are significant art forms, that “anti-aging” is a terrible idea, and that everyone’s beauty deserves to be included and celebrated.

Here, 357 new Allure 2024 Best of Beauty Award winners that—you have to admit—look so good with a splash of red.

Shop the beauty products Allure editors are most excited about across every category, including hair, skin care, makeup, fragrance, nails, and more.

May 15, 2025 · Behold, your top picks for cleansing, treating, and moisturizing your skin. Whether tried-and-true or brand new, Allure Readers' Choice Awards 2025 winners won your allegiance and votes.

Sep 16, 2025 · The top hair trends, hair-care products, styling tips, and haircuts and colors for every texture, curl type, and length, as reported by the experts at Allure Magazine.

The August 2025 Allure Beauty Box is packed with Allure editors’ favorite beauty products from Fresh, Glow Recipe, Tower 28, and more—a $136 value for $10!