Remember when you could unlock cosmetics and extra content by beating the game? Ubisoft would rather have you pay up.

Whether players agree with Ubisoft’s definition of “fun” or not, the company’s stance is now on record. For better or worse, monetisation remains a central part of its approach, and the reaction ...

Ubisoft has boldly claimed that microtransactions are making their premium games more fun, and unsurprisingly, nobody agrees.

Ubisoft‘s latest financial report, a whopping 400 pages discussing its plans for the road ahead, sales, business strategy, and more, has a rather interesting segment discussing the monetisation of its ...

Ubisoft's annual financial report isn't exactly "for us"—that is, people who like videogames and not stocks—but surely someone at the company had to know saying microtransactions make games "more fun" ...

As video game players around the globe pinch pennies to accommodate rising game and hardware prices, embattled French ...

Ubisoft argued that them putting microtransactions in single-player games to help skip progress makes them more fun.

Ubisoft has revealed in an annual financial report that it believes the microtransactions it puts in its games actually make their games 'more fun'.

Apple's rumored foldable iPhone could have the largest battery in a smartphone Apple has ever released, but also might be the ...

"The changing perception of the video game industry as a cultural and artistic medium is also leading to an increase in ...

Ubisoft claims microtransactions make the player experience more fun by offering optional customization and faster progress in premium games.

Ubisoft's latest financial report contains an interesting statement on how they view their monetization practices, claiming ...