Ubisoft has boldly claimed that microtransactions are making their premium games more fun, and unsurprisingly, nobody agrees.

Remember when you could unlock cosmetics and extra content by beating the game? Ubisoft would rather have you pay up.

Ubisoft claims that microtransactions can be a positive experience for gamers, as they 'make the player experience more fun' ...

Whether players agree with Ubisoft’s definition of “fun” or not, the company’s stance is now on record. For better or worse, monetisation remains a central part of its approach, and the reaction ...

Ubisoft's annual financial report isn't exactly "for us"—that is, people who like videogames and not stocks—but surely ...

Assassin’s Creed Shadows unfortunately has a Microtransactions Store same as in Origins/Odyssey/ValhallaI’ve been against ...

Ubisoft argued that them putting microtransactions in single-player games to help skip progress makes them more fun.

Ubisoft has revealed in an annual financial report that it believes the microtransactions it puts in its games actually make their games 'more fun'.

Ubisoft claims microtransactions make the player experience more fun by offering optional customization and faster progress in premium games.

Microtransactions are big business at Ubisoft. The publisher today reported earnings for the latest period, and one slide from the company's presentation mentioned that add-on content was a "major ...

Microtransactions will decide Ubisoft’s fate. ... Management said that in 2020, it is expected to release five notable titles, and micro-transactions will be a significant part of them.

Where things get interesting is looking at digital sales, which is where microtransactions come from. Ubisoft's digital revenue skyrocketed 69.1 percent year-over-year to €342.6 million (~$397.5 ...