Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

Business magnate Elon Musk is the richest man in the world, starting 2025 with a net worth of around $425 billion. That dwarfs the net worth of Amazon.com founder Jeff Bezos, who weighs in at around $241 billion.

Tesla is discounting Cybertrucks on its website as registration data shows cooling sales for the pickup that was supposed to take on the gasoline Ford F-150 and Chevrolet Silverado.

Tesla (NASDAQ:TSLA) started offering discounts on new Cybertruck vehicles that are sitting in its inventory this week, according to inventory listings. The electric vehicle maker is providing up to $1,

Key Takeaways Tesla is offering discounts starting at $1,600 on a dozen Cybertruck models.The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000.The EV maker recently reported fourth-quarter deliveries that fell short of expectations.

Tesla started offering discounts on new Cybertruck vehicles in its inventory this week, according to listings on the company's website. Discounts are as high as $1,600 off new Cybertrucks, with the reduced price depending on configuration,