Sydney Sweeney has been the talk of the town, and it has nothing to do with her work on the 2025 movie schedule. Instead, it's her collaboration with American Eagle that has been making waves, and not just for its denim.

On July 23, American Eagle launched its new fall campaign with Sweeney as the face, titled “Sydney Sweeney Has Great Jeans.” In addition to the images, which were styled by Sweeney’s regular stylist Molly Dickson, the campaign features an ad in which Sweeney defines the scientific word “genes” while pulling on her American Eagle jeans.