The Impact BBDO win caps one of the strongest performances by MENA agencies at Cannes Lions, who picked up a total of 32 ...

As Group CEO, Melhem will lead the company’s day-to-day operations, accelerating growth, expanding client value and driving ...

Seedtag's Sherry Mansour delves into how neuro-contextual advertising is transforming digital strategy in the GCC.

The campaign aims to reposition Ring as more than a security device and as a vital everyday companion instead.

Catch up on all the campaigns that won a Grand Prix at the Cannes Lions Festival of Creativity this year in one place.

BigTime Creative Shop is the first independent agency from the region to be named Independent Entertainment Agency of the ...

The Private Jet Media network in APAC aims to offer GCC brands ultra-premium visibility to high-net-worth audiences.

On The Way Media Agency's Abbas Al-Hazeem writes on the dynamically changing MENA media landscape and creativity.

Industry leaders evaluate the capabilities, limitations and optimal implementation of Google’s Search Max, as part of ongoing efforts to navigate an increasingly automated advertising landscape.

The Dubai segment of the Hans Zimmer concert film was staged at a number of landmark venues including Expo City and the Burj Al Arab.

The Cannes Lions Festival of Creativity is in full swing for its 2025 iteration, with thousands of creatives and advertising ...

SRMG Labs has won Gold and Silver Lions at the Cannes Lions International Festival of Creativity 2025. The awards were given ...