Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

The soaring popularity of its collectible toys, particularly the Labubu doll, is allowing POP MART to experience unprecedented growth. The company’s latest financial report is a testament to the brand’s momentum, with half-year profits increasing by nearly 400% on the strength of demand for its signature figurines.

Chinese toymaker Pop Mart (9992.HK) has reported a stunning 396.5% surge in first-half net profit, driven by soaring global demand for its wildly popular Labubu dolls and stronger sales in higher-margin overseas markets.

Pop Mart, a store known for its creation of the trending Labubu dolls, is set to open its first Massachusetts store at the Natick Mall. The store sells a variety of collective figures that are either original characters or in collaboration with popular franchises such as Disney, The Powerpuff Girls, Minions and Harry Potter.

The CPSC says the fake Labubu plush figures and plush key chains are small enough that a young child could put one in their mouth and block their airway, creating a risk of choking and death. The agency also reported instances of the counterfeit toys breaking apart and releasing small pieces that could become ingestion or choking hazards.

Are you tired of your Lafufu and want the real Labubu? You might be able to get one at the Pop Mart coming to Natick Mall.

Labubu toys, originally designed by artist Kasing Lung and released by Pop Mart, have skyrocketed in popularity thanks to their unusual mix of cute and creepy. They’re a staple in blind-box culture, which means normally you don’t know which figure you’re getting until you open it, and that unpredictability has made certain editions wildly valuable.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.