From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try ...

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

On the south end of Myrtle Beach, Original Shucker’s Raw Bar, 300 N. Kings Highway, Myrtle Beach, serves 99-cent oysters from ...

Tropical Storm Chantal, the first of the year to impact the coast, is expected to hit Georgetown County early Sunday and linger for 12 hours, then move on.

Rescuers are continuing to search for a swimmer who disappeared Wednesday night in the ocean in North Myrtle Beach. Local authorities and the U.S. Coast ...

A search is under way to find a 21-year-old man who went missing Wednesday near 45th Avenue South in Myrtle Beach.

A North Carolina man vacationing on the Grand Strand died Saturday at a local hospital after being pulled from the ocean a ...

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

A North Carolina man died Saturday after being pulled from the ocean in North Myrtle Beach. Todd Hilliard, 63, of ...

NORTH MYRTLE BEACH, S.C. — A North Carolina man died Saturday after being pulled from the ocean along the Grand Strand, ...