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Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30,000 EV truck

Ford CEO Jim Farley called out Chinese automaker BYD in his hyped announcement of a new midsize truck.
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Ford Investing $5B in U.S. Plants for EV, Battery Production

The funds will retool Louisville Assembly Plant to build a new midsize EV pickup using batteries made in Michigan.

$30K Ford EV truck due in 2027 with much-simpler production process

Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...

Ford following Ram's lead for its future electric trucks

Ford's truck future may be electrified, but not all electric. Representatives for the Dearborn, Michigan-based automaker, ...

Ford hits the pedal on EV production with $2 billion overhaul of Kentucky plant

Ford says it will invest nearly $2 billion to retool a Kentucky plant to produce electric vehicles. The automaker says the ...

Ford’s $5 Billion Model T Moment Aims To Turn EV Operation Profitable

Calling it a "Model T moment" Ford Motor Co. announced a completely new vehicle platform and assembly process for a new, more ...

Ford is readying a ‘compelling EV.’ Will that be enough for the stock?

Ford plans to offer a new four-door, midsize $30,000 electric pickup truck two years from now. The new EV is to be built on a ...

A $30,000 electric vehicle? Ford dealerships say it could be the turning point for demand

"If you can get into a new vehicle for $30,000, it's going to be a good price point," Shane Collins, general manager at Bill ...