When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney has recently sparked significant online controversy with her American Eagle ad. Now, Fox News host Jesse ...

Sydney Sweeney’s American Eagle jeans ad has taken over the Las Vegas sphere amid growing controversy. She joined the jeans ...

More than six months into his second term as U.S. commander-in-chief, Trump, a former New York businessman and reality ...

The video made by Brenden Dilley, a far-right podcaster and seemingly self-proclaimed lead of Trump’s “meme team,” showed ...

It comes after the president showed support for Sweeney, who is currently embroiled in controversy regarding an American ...

Sydney Sweeney is hardly seen as a barometer of national economic policy. But maybe she should be. Earlier this week, ...

Donald Trump has maintained a hands-on approach as US President. He uses social media and direct engagement to influence ...

“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there,” President Trump said. “It’s for American Eagle, ...

Georgia gubernatorial candidate Mike Collins touted his own “great jeans” with the help of a pro-Trump meme creator.

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

The banner covering the billboard reads, "Proud Boys love Sydney Sweeney. She has the best blue genes" - a message that ...