Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Tennessee made things official on Wednesday afternoon, announcing a new massive apparel deal with adidas. The brand will ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug. 13.

Tennessee is switching back to Adidas as its athletics apparel provider. UT and Adidas previously partnered from 1995 through ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program ...

The University of Tennessee’s 12-year relationship with Nike is set to come to an end next year. Adidas will once again become the official apparel provider for the Volunteers.

Tennessee's Danny White was the highest-paid athletics director at a public school in 2024-25 after maxing out his bonuses.

Danny White becomes the first University of Tennessee AD to be named Athletic Director of the Year by Sports Business Journal.

KNOXVILLE, Tenn. — University of Tennessee Vice Chancellor/Director of Athletics Danny White was named Athletic Director of the Year by Sports Business Journal, according to the university.

Danny White was named Sports Business Journal Athletic Director of the Year, the first for University of Tennessee.

Tennessee’s Danny White was named the athletic director of the year by Sports Business Journal on Wednesday night. The publication cited major naming deals, a new talent fee for athletes, a ...