Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks announced that it's shuttering an entire line of stores in 2026. See which Ohio locations are on the chopping block ...

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Starbucks Corporation (NASDAQ:SBUX)’s stock has run into trouble in 2025 as it has gained a modest 2% year-to-date.

Starbucks plans to shutter it's Pick Up only locations to offer customer's a more traditional coffee house experience.

Where are SW Florida Starbucks coming? What local pizza shop is expanding to RSW with Chick-fil-A? Who sells most High 5 IPAs ...

Dutch Bros has seen sales growth accelerate as competition in the beverage space heats up and incumbents like Starbucks ...

According to market research institute Mintel Group China, both Starbucks and Luckin have reported strong growth in the ...

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...