The rapidly expanding world of NA spirits just got a little bigger: Seven-time Formula One champion Lewis Hamilton launched ...

Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

We’re living through a boom time for the zero-proof spirits industry, which has involved both high-profile startups and ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

There's a story in the smoke', but it sure as hell was not the story that fans expected when Lewis Hamilton teased that ...

F1 followers wondered whether Hamilton might have been about to make a statement on his F1 future. The teaser came days ...

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

While Hamilton notes that there are many great non-alc options on the market right now, he hopes fans will embrace Almave the same way they’ve embraced other partnerships and projects in his life.