Top industries driving the projected Rs. 550 crore IPL 2025 influencer spend: entertainment (30%), FMCG (25%), electronics ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...

As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

Nykaa has leveraged influencers and user-generated content to connect with younger audiences, while Zomato’s humor-driven meme marketing has helped it stay culturally relevant. Swiggy ...

Nithin Kamath, the co-founder of Zerodha, is no stranger to navigating the complexities of financial markets, but when it comes to social media, even he faces challenges. In a lighthearted post on X, ...

The biggest spenders in influencer marketing this IPL will come from the entertainment and streaming sector (30%), followed by FMCG (25%), consumer electronics (15%), e-commerce and D2C brands (15%), ...

When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.

BofA downgrades Zomato and Swiggy: Following the report, the share price of Zomato fell 3% in Wednesday’s trade to Rs 203.20. The quick commerce shares may be the toast of the town but BofA ...