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Mattel, OpenAI

TechCrunch on MSN · 3d

OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Mattel Partners With OpenAI To Launch AI-Powered Toys By End Of 2025

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co-develop generative AI products. The move is an unexpected but telling sign of where the global toy and entertainment industry is heading.

Entrepreneur on MSN · 3d

Mattel Signs First-of-Its-Kind Deal With OpenAI to Bring ChatGPT to 'Iconic' Toys

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a deal with OpenAI to bring ChatGPT to its "iconic" toys. The toymaker is the company behind popular items,

3d

Barbie's about to get a brain — and it's powered by OpenAI

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

1d

Barbie, UNO to get tech makeover? Mattel partners with Sam Altman's OpenAI to bring AI-powered products

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

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