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NBA logo creator Alan Siegel explains why he chose Jerry West’s likeness: "It was just one of those things that clicked"
He also created the symbol for Major League Baseball, and Kennedy wanted something similar to piggyback on baseball's ...
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How Jerry West became the NBA’s logo
In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design a new logo for the league. Kennedy was impressed with the work Siegel had done in overseeing Jerry Dior’s ...