The Virginia Association of Destination Marketing Organizations recently awarded the town of Culpeper’s Tourism and Economic ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

The marketing measurement plan gathers inputs from – and is reviewed ... The user action considered a conversion differs based on the objectives of the business. A blog site will want users ...

The panel also explored the measurement of ROI in IPL marketing. Kayalakal emphasised that each brand’s KPIs depend on its stage of growth, citing different objectives he pursued at various ...

This software allows businesses to plan, send, and analyse their email ... Businesses can achieve their marketing objectives and generate significant growth by utilising optimisation strategies ...