Asia Pacific’s (APAC) advertising economy is projected to grow by 4.6% in 2025, according to MAGNA’s latest Global Ad Forecast. This marks a slowdown from the robust 7.9% growth recorded in 2024, as ...

On average, premium large format is 5.1x more effective than digital online formats. It holds attention 8.2x longer than online display; 5.5x longer than social media content; and 1.6x longer than ...

TikTok is rolling out a set of new artificial intelligence-powered advertising features, including the ability for marketers ...

Today at Cannes Lions, Adobe (Nasdaq: ADBE) announced innovations in GenStudio, its all-in-one content platform that ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV ...

Boost visibility and opportunity by building your personal brand on LinkedIn. Here are 4 smart, actionable ways to stand out ...

AI-powered creative generation platform helping Nigerian marketers produce high-converting ads efficiently and affordably.

Server-guided ad insertion (SGAI) has been called the 'best of both worlds' in a streaming adtech world long split between client-side ad insertion (CSAI) and server-side ad insertion (SSAI), and of ...

Adobe has unveiled Adobe Express for ads, a solution that aims to make it faster and easier for small businesses to create ...

In “Constellation,” the photographer’s largest-ever show in New York, images linger in the strange space between intention ...

Large language models are steadily replacing traditional search, not just by answering queries more directly, but by ...

Influencer marketing has made its way into the B2B playbook, 59% of B2B buyers saying they consume creator content on ...