Kendrick Lamar's Super Bowl halftime performance had plenty of memorable moments, but his “Say Drake” line in particular has taken over social media. A brief lyric directed at Drake, paired with Lamar's knowing smile,

Drake has endured months and months of Lamar’s smash-hit, Grammy-winning anthem “Not Like Us” playing all over the place, and Lamar seemed very pleased to call out the Canadian rapper during his electric Super Bowl halftime show performance.

Teasing the song throughout his set, Kendrick built anticipation before launching into the track that sent the entire Caesars Superdome through the roof. When arriving at the line referencing his nemesis Drake, he locked eyes with the camera and gave a diabolical smile, which has now become a meme.