Aspiring to be the "leading tech-driven fashion platform," Hugo Boss is undergoing a digital transformation that includes its ...

The recent rebrand of Newen Studios to Studio TF1 reflects the “strength and agility” of the TF1 Group, according to Pierre Branco.

The recent rebrand of Newen Studios to Studio TF1 reflects the “strength and agility” of the TF1 Group, according to Pierre Branco. The Studio TF1 CEO outlined the vision for the TF1 Group ...

Frasers Group has raised its stake in online electricals retailer AO World to 25.01%, up from 24.02%, according to a recent ...

Even without the current Apple Intelligence fiasco, we already realized that Apple needs to ditch Siri or rebrand it in favor of a new personal assistant. Long before Apple Intelligence or LLMs ...

Rebranding to more meaningfully engage younger consumers isn’t easy: just ask Jaguar or Aberdeen Group, which dropped the vowels from its name in a widely mocked 2021 effort (to say nothing of X, ...

The closing in of sustainability targets, combined with a struggling geopolitical landscape and weighed-down supply chains, ...

The move will put the brakes on the 'New EE' rebranding process led by Allera, who will leave the business at the end of this month. He is being replaced by Claire Gillies, previously head of the ...