1 after completing Paqui's "One Chip Challenge" Michael Lee Simpson is a ... I miss my son so much, I miss him so much." 4 Members of Same Utah Family Killed in Head-On Crash: 'Our Hearts Are ...

If you're into watching influencers perform masochistic tasks for the #views, you may have stumbled across some poor souls attempting the "One Chip Challenge" from Paqui. The chip is peppered with ...

I miss my son so much, I miss him so much." Sarah Dussault/MediaNews Group/The Mercury News via Getty The “one chip challenge” comes from the snack brand Paqui. Paqui sells the singular spicy ...

the lack of brand-name recognition was a persistent challenge that needed to be addressed. We made the world's spiciest tortilla chip, packaged it individually in a coffin-shaped box and challenged ...