The Tennessee Volunteers football program is widely considered to be a blueblood of college football. The Vols have one of ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee football will switch from Nike back to Adidas in 2026, marking its first apparel change in over a decade.

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

In the spring, Tennessee and five-star recruit Tristen Keys were mulling deals with Adidas. Now they could join forces under the Adidas umbrella.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.