Falguni Nayar noted that tools such as AI, personalisation features and virtual try-on technology played a key role in ...

The updated design focuses on visual appeal and will include an 'aesthetic score' for each ad, without the use of excessive hashtags, emojis, or cluttered URLs.

The complaint accuses Google of engaging in anti-competitive behaviour across various parts of its AdTech system, including ...

In this article, Geetanjali Chugh Kothari of Future Generali India Life Insurance shares how marketers can approach mortality ...

YouTube is positioning the tool as a discovery mechanism, offering smaller creators potential access to larger audiences when teaming up with more prominent names.

AdLift and Social Panga win big at the AgencyCon Indian Agency Awards Here’s a look at who took the spotlight this year in the agency category at AgencyCon 2025.

Realize unpacks how over 600 million Indians are engaging with content during the festive season, offering marketers a view ...

Social Samosa is proud to announce the winners of AgencyCon 2025 in the individual categories; celebrating a talent pool that ...

Leaders from culture-first creative agencies explored how being built for the internet, with a deep focus on craft, speed, and community, enables them to shape culture.

What does the modern workforce really want? This session pitted Gen Z perspectives against Millennial priorities, offering an ...

At Social Samosa's AgencyCon 2025, ad leaders explore the persistent issue of idea theft in advertising, highlighting the ...