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Pinterest also announced a partnership with Magnite, an online advertising firm that will become Pinterest's sole supply-side ...

First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.

Reardon was in the role for about a year and a half. For now his duties will be taken on by Will Swayne, who continues as ...

The creator economy is growing at five times the rate of the traditional media sector, which is expanding at 5% annually. A ...

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

Batter has been on the company's board since 2022 and most recently served as CEO of MarketCast. Earlier in his career, ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

Google outlined its own remedies after the DOJ asked a judge to force Google to divest two key pieces of its ad-tech business ...

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Texas is now the second state to pass a bill that would require Google and Apple to verify users' ages and then block minors ...

Many Chicago-based brands also had a reaction to the historic moment, staking their claim to the Pope's roots.