Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion ...

This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title ...

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of ...

Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call ...

The US Senate has just delivered a strong message to Big Tech and state-level governments alike: no, you can’t simply freeze ...

In today’s ‘e4m IndiGenius PR agency’ feature, we explore the journey of the Mavericks and how is it redefining the future of ...

In the previous edition, students from various media institutes had the valuable opportunity to engage in insightful ...

At IPRCCC 2024, communications leaders unpacked how intercultural nuance shapes global PR, from academia to consumer brands ...

Kulp.AI, a breakthrough AI-first development platform empowering non-coders and engineers alike to build full-stack ...

Neha Malhotra has been promoted as Vice President - Marketing at Honasa Consumer. She shared the news of her elevation ...

Alphion India Pvt Ltd., a leading provider of broadband, optical networking and IOT (Internet of Things) solutions has ...

A panel at IPRCCC 2024 explored the updated Barcelona Principles, highlighting AI, media shifts, and cross-functional ...