See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! MarTechBot is thinking ... As you set your 2025 professional goals, why not add one ...

It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. By Sunday afternoon, U.S. Eastern Time, the TikTok website was back to ...

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.