MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.

The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

The good news is shoppers with an Amazon Prime membership will get access to lots of good deals. The bad news is they'll be targeted by scammers looking to take advantage of the major shopping event. On Monday morning, the retail giant sent an email to customers warning them about a particular phishing scam on the rise.