Google Cloud’s new Automotive AI Agent platform promises to “continue conversations and reference information” throughout users’ drives, and the first car announced with it is the new Mercedes CLA. That car has the next-generation MB.OS operating system with an upgraded MBUX Virtual Assistant.

Mercedes-Benz announced a partnership with Google to bring AI-backed conversations to the built-in navigation system.

Mercedes-Benz is adding Google Cloud’s Automotive AI Agent to its cars. The upgrade uses Google Gemini for real-time, personalized help. The new MBIX AI will appear first in new CLA models. Google's dream of making its Gemini AI your road trip pal is becoming more real,

The electric version of the Mercedes CLA is the first vehicle to utilize Google Cloud's auto-oriented AI agent.

Mercedes-Benz elevates in-car navigation through a partnership with Google Cloud, delivering conversational AI that offers accurate, real-time information for an enhanced driving experience.

Mercedes-Benz has embraced AI more openly than most peers. It piloted ChatGPT integration in some cars starting last year, then deployed a “general knowledge” function underpinned by OpenAI’s large-language model to millions of vehicles.

The new CLA will feature an advanced MBUX Virtual Assistant powered by Google’s AI technology. The assistant will be conversational and able to access real-time information from Google Maps. Drivers should also be able to control media and vehicles settings using simple voice commands.