Mississippi State coach Sam Purcell has heard all the talk about a potential rematch between UConn and Southern California in ...

JuJu Watkins has secured a groundbreaking NIL deal. The USC Trojans basketball athlete currently boasts a $739,000 name, ...

USC was the Big Ten regular-season champion in its first year in the league, losing to crosstown rival and overall NCAA ...

If Gatorade is going to let its "Is It In You?" slogan hang around for the better part of three decades, it occasionally ...

Jayden Daniels attended the NCAA Women’s Basketball Tournament to support JuJu Watkins, sparking speculation about their ...

JuJu Watkins has been wowing college basketball fans with her dynamic play for the USC Trojans and is steadily preparing for ...

USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long ...

USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics memorabilia 'Bowman University Chro ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

Juju Watkins is one of college basketball’s biggest stars, she is also one of the top NIL earners. This is the staggering ...

Fanatics announced an exclusive, multi-year trading card and memorabilia NIL deal with USC star JuJu Watkins. Watkins becomes the first female collegiate athlete ever to have a deal of this kind ...

JuJu Watkins and her USC basketball teammates capitalize on a March Madness marketing opportunity in their new Chipotle NIL ...