The Budweiser Clydesdales are known for their Super Bowl spots. This year, "First Delivery" tells the story of a young foal who is not going to give up until the keg makes it to its destination. Coffee Mate, which is part of the Nestlé brand, will have its first Super Bowl ad, featuring Shania Twain.

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live Más drive-thru cams on a recent trip, there's a chance they'll actually appear in Taco Bell's Super Bowl LIX commercial. And, no matter how hard she tries, Doja Cat is not the star of the show.