In the recent viral debate surrounding American Eagle’s “great jeans” ad campaign with Sydney Sweeney, which used a double ...

Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold ...

A new poll has revealed what the public actually thinks about Euphoria actress Sydney Sweeney's controversial appearance in ...

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" ...

It comes after the president showed support for Sweeney, who is currently embroiled in controversy regarding an American ...

Sydney Sweeney and Halsey got handsy during a bikini ad that is now being labeled "disgusting" by fans and followers.

Sydney Sweeney returned to Instagram to promote her new movie 'Americana,' following her American Eagles jeans ad controversy late last month ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

The traffic drop at American Eagle 'coincides directly with the cultural conversation surrounding the campaign,' retail-analytics firm pass_by says A window display of actress Sydney Sweeney is seen ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...