A Birla company joins the rebranding trend. What's in a new corporate identity?
In an era of corporate reinventions, CK Birla Group's HIL Ltd transformed into BirlaNu and Aditya Birla Group unveiled a new ...
Zomato Shareholders Back 'Eternal' Name to Reflect Growth Strategy
In a strategic effort to adapt to its changing business environment, Zomato has revealed a corporate rebranding to 'Eternal'. This decision, which received approval from shareholders via a special ...
Bonanza! Rs 550 cr investment to drive brand-influencer collab in IPL 2025
According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...
Social Samosa3d
Brands to invest ₹550 crore in influencer marketing during IPL 2025
Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...
afaqs!3d
Brands to invest Rs 550 cr in influencer marketing during IPL 2025: Qoruz
Top industries driving the projected Rs. 550 crore IPL 2025 influencer spend: entertainment (30%), FMCG (25%), electronics ...
PC Jewellers shares gain as FIIs buy stake in the company | Check details here
In contrast, IndusInd Bank, ITC, UltraTech Cement, Asian Paints, Tata Motors, Axis Bank, Mahindra & Mahindra, and Nestle ...
Women's Day Special: Explore small business ideas to start your entrepreneurial journey
This Women’s Day, take charge of your entrepreneurial dreams with small business ideas tailored for success. From home baking ...
New gadget launches from Apple and Samsung; Rs 1 crore Champions Trophy question; Aadhaar authentication change and more
Apple refreshes iPad Air and MacBook Air with new chips, Samsung launches mid-range Galaxy A56 and A36 smartphones. MeitY allows Aadhaar authenticatio ...
IPL 2025 to drive brand-influencer collaborations with investments worth Rs 550 crore
Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...
BollywoodShaadis6d
Deepinder Goyal's Zomato Bags Approval To Rebrand Itself As 'Eternal', New Logo Gets Unveiled
Food and grocery delivery company, Zomato has bagged the approval from its board to rename itself 'Eternal limited'. The company's CEO, Deepinder Goyal recently shared the news, and the brand also ...