Theme park rides would be the logical next step in Universal’s carefully orchestrated roll out of the burgeoning film franchise.

Subscribe here. ALSO SEE: Wicked experience brings props, costumes and themed food to Universal Studios Hollywood The Universal theme park boss teased the Wicked attractions as the $700 million ...

This year's carnival was "Wicked" themed, so attendees dressed up as these two witches and other characters from the award-winning musical. Kids enjoyed carnival games, a photo booth ...

Universal Studios Hollywood unveils immersive themed food and drinks for Fan Fest Nights, inspired by Star Trek, Mario, Harry ...