Alumnus JR Jones’ unique donation of a NASCAR Truck Series sponsorship featuring his son, driver Brandon Jones, puts the College of Engineering in the spotlight Friday night.

How about a little NCAA flavor for Bristol? The College of Engineering at the University of Arkansas is getting into NASCAR.

Brandon Jones races with University of Arkansas College of Engineering support in NASCAR Craftsman Truck Series at Bristol ...

Brandon Jones will drive a truck sponsored by the University of Arkansas College of Engineering at the NASCAR Craftsman Truck ...

Should Jones win or be competitive toward the front Friday night, the University of Arkansas could see it as a lucrative deal ...

NASCAR Craftsman Truck Series fans may see a familiar logo on one of the trucks during Friday night's race at Bristol Motor ...