The executive summary is a nutshell description of the marketing plan. It should contain the key findings of the market research, the company’s objectives and marketing goals, an overview of the ...

A good marketing plan stems from a clearly articulated business objective. Yours may be growing a client list, increasing ...

Providing a means to assess progress, metrics are an essential part of any marketing plan. By constantly measuring actual performance against the metrics, companies can determine whether they are ...

A good marketing plan should include at least a clear set of quantifiable objectives and a set of strategies, tactics and milestones that support the objectives. Two years ago, 75% of companies ...

To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives for optimal results. Our content plan is designed to support ...