The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend who died Wednesday at 86, but the man who designed ...

David Stern spent 30 years as the NBA’s longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo. June 12, 2024 But he also se ...

Golden State Warriors guard Stephen Curry shares a laugh with the late Jerry West, center, in 2012 (Aric Crabb/Staff) West, the model for the NBA logo and in many ways the original prototype for ...

West, of course, played his entire 14-year career with the Lakers and is best known globally for being the inspiration behind the NBA logo. But he also served as a Warriors’ special consultant ...