The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Coca-Cola has announced the re-launch of it's 'Share a Coke' campaign which will see the return of personalised cans and ...

Coca-Cola has announced the re-launch of it's 'Share a Coke' campaign which will see the return of personalised cans and bottles.

Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...

A Coca-Cola distributor is pulling back over 10,000 soda bottles from two U.S. states, the FDA reported this week. The ...

Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola ...

European business was among unidentified targets of EU antitrust raids that occurred earlier in March, Bloomberg’s Samuel ...

Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

The legendary Def Jam graphic artist who created the cover of Biggie Small’s “Ready to Die” has been reimagining the Mets’ ...

Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal. Jon Springer covers sports marketing and beverage marketing. He formerly covered the food retail industry for ...