But what color is indigo? Turns out, that's a big question. A mix of blue and purple — and affectionately known in the Livingetc office as 'blurple' — indigo sits on the color spectrum ...

People have been wearing blue jeans for centuries. Originally, the blue color came from a natural indigo dye. The dye was chosen for the way it interacted with cotton. When heated, most dyes ...

Patrick McDowell join forces with Huue to debut eco-friendly bio indigo dye in their new capsule collection, blend sustainability with style and lead the industry into a cleaner, circular future.

Kaji Kakuo is revolutionizing the 400-year-old tradition of Japanese indigo dyeing, breathing new life into the deep hue known as Japan blue. He shares his thoughts on innovating indigo.