PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It may come off as a bit of a surprise that Millennials and Baby Boomers (their parents) seem to be more confident in ...

Digital Foundry interviews the developers of Assassin's Creed Shadows, discussing the major upgrades made to its Anvil Engine.

Remember the group of misfit teens stuck in detention in the movie "The Breakfast Club"? They’re not teens anymore — they’re Generation X, the latchkey kids who grew up on ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - ...

As someone who grew up in the 80s, I still remember the days before the internet and social media took over—when you had ...

Inspecting my first sprout toward growing an aural rain forest, I cursed the indignities of aging. I had to regroup and ...

I love skincare. I love how it makes me feel in the morning before I start my day or in the evening as a special treat. I love it so much that I co-founded a beauty brand once sold at Target and ...

A bill was introduced in California that, if passed, would ban minors from purchasing anti-aging beauty products containing ingredients like vitamin A.

while the single-girl Gen Z in me couldn’t help but think, Well, what if? Determined to scientifically test it, I requested an iconic red at my next salon session: OPI’s Big Apple Red.

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