FMCG companies are witnessing a surge in sales of large packs in smaller towns, driven by the rise of quick commerce.

France-based electrical supplies distributor Sonepar reported sales of $35.1 billion USD in 2024, driven by acquisitions and digital performance. The company acquired 17 new companies during the year, ...

Recent research shows that 78% of survey distributors plan to use data and analytics to guide their decision-making and sales strategies. Many are also leaning into CRMs and AI-powered tools to help ...

The persistent food inflation continues to impact demand in the urban market, which contributes nearly two-thirds of the total FMCG sales. Advt However, FMCG companies are hopeful of a profitable ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

and both are faster than selling and marketing expense CAGR of 49%. The year-over-year increase in sales and marketing expense growth of a whopping 900% materially outpaced GMV growth of 234% and ...

Routes Fmcg Private Limited is an Indian Non-Government Company. It's a private company and is classified as'company limited by shares'. Company's authorized capital stands at Rs 10.0 lakhs and has ...

Through its widespread point-of-sale coverage in the country, the company profits from economies of scale enabled by its nationwide distributors (80% of total sales). As online channel mix remains ...

Fast-moving consumer goods (FMCG) distributors' association has written to the Ministry of Commerce and Industry, expressing its apprehensions that the "unchecked expansion" of quick commerce ...

Alex Dos Diaz / Investopedia Multilevel marketing is a business model where independent distributors sell products and recruit others, earning commissions on both personal sales and the sales of ...