France-based electrical supplies distributor Sonepar reported sales of $35.1 billion USD in 2024, driven by acquisitions and digital performance. The company acquired 17 new companies during the year, ...

Recent research shows that 78% of survey distributors plan to use data and analytics to guide their decision-making and sales strategies. Many are also leaning into CRMs and AI-powered tools to help ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

and both are faster than selling and marketing expense CAGR of 49%. The year-over-year increase in sales and marketing expense growth of a whopping 900% materially outpaced GMV growth of 234% and ...

Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its ...