As fans prepare for the India vs New Zealand clash in the ICC Champions Trophy final, here is a quick recap of brands have reinvented cricket marketing.

India has done it again. For a record third time, India has brought home the Champions Trophy beyond the euphoria, this win ...

Human Rights Watch wrote a letter to the ICC calling for Afghanistan to be suspended from cricket due to the erosion of ...

SRINAGAR: Sports have emerged as a powerful tool for revitalising the lives of Kashmiri youth and has channelised their energy to promote physical and mental we ...

AQUAME provides personalized hydration insights based on individual player needs which means that coaching staff and the ...

Cricket, once revered as the gentleman’s game, is now at the mercy of financial clout and political manoeuvring, threatening ...

India’s fielding coach Dilip says every member of the team contributing and the fielding efforts helped in effecting crucial ...

In a bold move to bowl over the Indian audience, Perplexity AI has launched a marketing campaign that leverages the nation's ...

IPL is one of the most thrilling cricket tournaments. It attracts both fans and bettors. Betting on IPL games can add ...