The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Coca-Cola has announced the re-launch of it's 'Share a Coke' campaign which will see the return of personalised cans and ...

Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...

Coca-Cola has announced the re-launch of it's 'Share a Coke' campaign which will see the return of personalised cans and bottles.

Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola ...

A Coca-Cola distributor is pulling back over 10,000 soda bottles from two U.S. states, the FDA reported this week. The ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable ...

Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal. Jon Springer covers sports marketing and beverage marketing. He formerly covered the food retail industry for ...